Rebranding a Bakery: Le Marche


Brand Identity

Packaging Design

Merchandise & Accessory Design


Le Marche, originally a passion project turned small business, pours love into every baked treat straight from the oven!


Inspired by the heart of baked goodness and aromatic coffees, we crafted a minimal logo for Le Marche, subtly featuring the Eiffel Tower in the letter 'A' with pleasing lilac and blue tones. Hand-drawn illustrations of sweet baked goods, accompanied by an expansive color palette, adorn packaging materials and digital creatives, adding a delightful, personalized touch. The chosen typography is quirky yet sophisticated. Departing from conventional shapes, we designed mini gift box-style packaging in vibrant colors with cute labels for Le Marche.

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