Google’s Kaggle illustration library




As a subsidiary of Google LLC, Kaggle stands as the world's largest community dedicated to data science. Equipped with robust tools and resources, Kaggle empowers users to achieve their data science objectives. With Kaggle, individuals can easily engage in micro-courses on data science, promptly applying their newfound skills. Furthermore, the platform facilitates participation in competitions aimed at solving real-world machine learning challenges. For both data science enthusiasts and professionals, Kaggle serves as an invaluable collaboration and learning hub. Recognizing the intricacies of data science, Kaggle tasked us with visually simplifying its offerings.


Our approach involved creating product illustrations inspired by abstract design principles. We utilized organic forms and realistic designs to effectively convey Kaggle's offerings. To align with Kaggle's personality traits, we crafted illustrations that exuded curiosity, inspiration, and playfulness.

Facing the challenge of expressing Kaggle's inclusivity for everyone, regardless of age, gender, color, or creed, we conducted extensive research and crafted character illustrations representing diverse age groups, regions, and genders. After numerous discussions and iterations, we finalized the style of these illustrations through 50-60 slides. In summary, our major challenges included: Demonstrating Kaggle's support for professionals through inclusive character illustrations. Agreeing on a specific style for character illustrations. Developing a comprehensive library to showcase the product. Understanding graphics and charts to represent data through detailed illustrations.

The Kaggle team initiated discussions on colors and backgrounds, focusing on irregular polygons and smooth waveforms to symbolize the intersection of code, data, and people. Collaborating closely, we structured internal processes for steady progress and streamlined reviews. Using Google Slides, we efficiently gathered feedback, ensuring swift adjustments. The result was a set of 50+ illustrations, including character depictions and data-based graphics, which effectively conveyed the brand message and were integrated into Kaggle's website and product pages. The Kaggle team expressed exceptional satisfaction with the outcomes.

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